Social Media Marketing
Social Media is where people around the world are interacting, sharing, searching, viewing and playing online. Brands now have the opportunity to meet the consumer where they are already engaging and talking about your brand (or your competitors). If brands want to join the social media ecosystem, they must be prepared to routinely push out fresh and engaging content that while providing a value-add to their followers or target audience. If you don’t meet their standards, consumers will unfollow you and leave your brand behind. For brands who do this right, there is almost unlimited potential but with the millions of consumers online, the majority of brands need some muscle behind their social media marketing.
Each and every brand has the opportunity to leverage different social media platforms
in their own unique way and for their specific business initiatives.
Ways for Brands to Leverage Social Media
- Consumer Insights
- Research & Development
- SEO (search engine optimization)
- Customer Service
- Brand Loyalty Programs
- Crisis & Reputation Management
Blackstone provides the services and expertise required
to execute your specific social media marketing needs.
Social Media Management
Posting just to post does not work well. Having a well-planned, well thought-out social media content strategy will attract and engage users, while building your brand presence across various social media channels. It is more than just fan acquisition, it is about keeping your brand top-of-mind with potentials customers so that they return to your brand when they are ready to purchase. Creating a cohesive message and brand voice online consists of adjusting content to the different social media platforms and their different demographic user base. Building brand loyalty along the path-to-purchase means keeping your content fresh and users engaged in order to boost visitors and online traffic to your website.
- Creating, posting, monitoring across Facebook, Instagram, Twitter, Google+ and LinkedIn
- Monthly planning of social media content calendar
- Posting content across platforms according to calendar plan
- Creating images or enhancing as needed for posting
Social Media Advertising
Advertising on social media platforms has a multitude of benefits such as a greater ability to target your audience beyond standard demographics but by interest and behavioral targeting as well. Some platforms will even let you target consumers by personal current events shared in their profile settings. Social media advertising has become a bang-for-your-buck tactic due to the ability to put your tailored brand message in front of highly-targeted consumers at the right time and in the way they want to receive it.
- Ad creation (Graphics & Copy)
- Ad placement and targeting by social platform
- Ongoing Ad monitoring and optimization
- Benchmarking and reporting to enhance effectiveness
Social Media Analytics & Reporting
Analytics and reporting are key to benchmarking KPIs(Key Performance Indicators) in order to identify areas of improvement. When analytics across platforms, messaging strategies and advertising tactics are compiled in one view, you are able to reach a deeper level of insight as opposed to just creating different ways of viewing data. Blackstone Agency believes establishing the proper setup for tracking analytics in order to measure conversions from your social media initiatives to your bottom line.
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