The Broward County YMCA came to Blackstone with a static website and no content plan. They were posting things online just to get them out there. They wanted a major overhaul with custom content management that was easy to update and could handle 7 locations in Broward County. After a complete logo rebrand, 175 pages of content created across all locations in Broward County, member registration integration, job postings, and a navigation that helped members find the activities they were looking for, the new website was launched.
Over the first 6 months, Blackstone helped the unique visitors double to over 19,000 month. Membership registration online increased over 13%, and class participation and registration increased over 34%. Later, Blackstone helped the non-profit manage their own content by training staff to manage and upload content and control who was posting what and when.
“The team was always there to assist with changes to the website, creative input and education on how to increase traffic, our reach, and branding”
– Judi Erickson, Marketing Director