Whether you manage a small business or a large publicly traded company, chances are internet marketing is either already a large part of your business model or it’s been on your mind for quite some time. If you’re still a little unsure of the benefits of internet marketing, online marketing, SEO, PPC, or Social Media marketing, we’re going to take a step back and break things down for you.
What do I need to start marketing online?
The first is Search Engine Optimization (SEO). Search engine optimization is the art of creating content, using keywords, and implementing other web components to your site that will get it to the top of search engine results when users are searching for the specific products or services you sell.
The second part of Internet Marketing is Pay Per Click (PPC) Advertising. Similar to buying prime ad space on the front page of a newspaper where you know people will see it, business owners have the option to pay to be on the first page of Google, Bing, and other search engines at very reasonable prices. The beauty of PPC Advertising is just like the name suggest, you only pay when someone actually clicks on your ad. While thousands may see the ad and decide to pass it by, someone who is interested in your product or service will actually click on the ad which takes them to your website. Only on the internet are you able to advertise only to those who are already looking for the product or service you sell. Advertising in the newspaper, through direct mail, billboards, and TV commercials are often a shot in the dark. In the world of internet marketing, a user has to actually type what they are looking for into Google or Bing in order to see your ad. No amount of money spent on a TV commercial could ever put your ad in front of ONLY the people who are already in the market for your product.